Author: cjose050

Social media marketing isn’t as easy as some may think. There are many components and key marketing insights that can … Read More5 Things I Learned While Creating a Social Media Marketing Plan

Are you familiar with the terms “old money” and “new money”? Essentially, old money signifies generational wealth and is defined as “the inherited wealth of … Read MoreOld Money vs. New Money

Analyzing black consumer behavior is multi-faceted, but culture is at the core of it all. African Americans are much savvier and conscious, … Read MoreThe Importance of Black Culture in Consumer Behavior

The unprecedented COVID-19 pandemic that quickly became widespread within the U.S has forced brands to become agile and quickly change … Read MoreHow Brands Adjust to the Pandemic

“Habit is stronger than reason.” – George Santayana Consumers are faced with a multitude of decisions for every product that … Read MoreDecisions, Decisions: How Do You Make Them?

There are so many different types of shoppers in the market, but at the end of the day, they fall … Read MoreWhat Kind of Shopper Are You?

Stephen R. Covey once said, “Most people do not listen with the intent to understand; they listen with the intent to reply.” … Read MoreAre You Listening?

For consumers aged 18-34, 45% indicated that it is extremely important to purchase goods that are produced in an environmentally friendly way. However, only 14% of respondents aged … Read MoreGreen Consumerism by Generation

Within every industry, there are a multitude of brands to choose from which is why it is crucial to ensure … Read More3 Ways Storytelling Transforms Brands

Living in the digital age, most people are accustomed to getting information immediately and on their terms. We can all … Read MoreMicro-moments Matter