Developing a strategic marketing strategy isn’t as easy as it seems. Here are 7 marketing strategy planning tips outlined by expert marketing strategist, Anthony Miyazaki:
Determine the Purpose
The most important preliminary step in creating a marketing strategy is determining what it is you wish to achieve. By setting clear intentions for your plan, it allows the entire team to be on board and in unison of the brand’s mission. Setting a purpose allows for clarity and focus among the entire team.
In the same way, defining goals creates the framework to ensure the marketing strategy is successful. Setting SMART goals helps paint a clear picture of the objectives set out to be accomplished through actionable items. Setting goals that are specific, measurable, attainable, relevant, and time bound are the key components in goal setting that will help track progress, eliminate confusion, and serve as a guide to a successful strategy.
Design a Plan
In the words of a famous poet, “A goal without a plan is just a wish.” Creating a detailed and thorough plan is critical to the success of a marketing strategy. Clearly state the marketing activities and tasks that must be accomplished on a daily, weekly, and monthly basis as it will ensure both yourself and your team are aligned as you work through the marketing strategy. Check-in every week to review the objectives that have been met and discuss the next steps moving forward. Doing so will motivate the entire team as they begin to notice improvements and progress being made.
Putting together an organized action plan that clearly lays out the tasks that will be implemented to achieve the goals set. Dedicate time to the execution of these projects as it is important to be diligent, consistent, and committed to the performance of your marketing strategy. Constantly refer back to your goals, KPI’s to ensure you remain on track with the purpose of the plan.
“Every goal needs to be assigned both a measurable unit (to quantify success) and a unit of time (against which you’ll measure your success).” Setting measurable goals that are specific, tangible, and concrete are important when it comes to tracking progress. Keep a record of actions that have been made to reach a specific goal, be sure to review the analytics and metrics that have been set and constantly rate your progress. Gaging metrics such as website traffic, keyword ranking, email opens, inbound leads, and ROI are just a few ways to track and measure the progress in your strategy. Feel free to make the necessary adjustments along the way if necessary.
Always refer back to the goals and objectives that were established and evaluate the overall performance. Implementing a plan for evaluation activities such as internal reports that dissect key successes and possible failures. The assessment phase requires true honesty as evaluating failures may be difficult to admit, however, it will only lead to the development of a stronger strategy.
Collecting feedback is the most essential component in developing a marketing strategy. Reflecting on your previous goals and accomplishments as they allow you and your team to analyze the successes and failures, which can only help in strengthen your strategy. Not only with this strengthen your strategy but it will also motivate you to improve performance and serve as a way to continue learning