5 Things I Learned While Creating a Social Media Marketing Plan

Social media marketing isn’t as easy as some may think. There are many components and key marketing insights that can either make or break social media marketing efforts. In our personal lives, we post on social media mindlessly, but in marketing, every post, every like, or even comments contribute to important interactions that are very meaningful to brands. 

Create S.M.A.R.T Goals

If you’re wondering what on earth a SMART goal is then you have come to the right place. In order to ensure that your social media marketing plan is successful, it’s critical to set specific actionable goals that can be measured, this way any progress or pitfalls can be tracked. SMART goals are: 






During this initial step, it’s extremely important to clearly establish the social media goals and verify that the entire team is on board and in agreement. 

 Get to Know Your Audience

Understanding your current audience and connecting with your target audience is the key to any successful social media plan. Knowing the audience allows you to truly connect with the audience which helps add value to the brand’s image. Furthermore, once you understand your audience, creating content will be much easier as you will know what their preferences, dislikes, motivations, and frustrations may be. 

 Content is King

Once you get to know your audience and have identified their needs, create valuable content that will be appealing and also interactive. Create a content calendar and plan all social media content and activity that you expect to take place throughout the month. Establish content guidelines to maintain consistency across all platforms and be sure not to overwhelm the audience with too much content but still keep them engaged. Set key performance indicators to track the performance of your content initiatives. 

Research the Competition

Competitive benchmarking is an important key to measuring and tracking progress. Conduct a SWOT analysis to identify the current strengths, weaknesses, opportunities and threats of your top competitors and work on incorporating what is working in the industry into your own strategy.  

Get the Numbers

Review your social media analytics to identify how your social media platforms are currently performing. Numbers do paint the picture and can provide a lot of valuable insight such as important demographics, the number of interactions, and much more. Analyzing the numbers can help you see where the brand truly stands and how to plan projections to ensure the company’s overall success.