Month: March 2020

For consumers aged 18-34, 45% indicated that it is extremely important to purchase goods that are produced in an environmentally friendly way. However, only 14% of respondents aged … Read MoreGreen Consumerism by Generation

Within every industry, there are a multitude of brands to choose from which is why it is crucial to ensure … Read More3 Ways Storytelling Transforms Brands

Living in the digital age, most people are accustomed to getting information immediately and on their terms. We can all … Read MoreMicro-moments Matter

While social media is a wonderful tool that provides quick access to information and to others, marketers can sometimes get … Read MoreConnect Not Collect