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Month: November 2019

Marketing Experiments: Copy Testing

Marketing Experiments: Copy Testing

Posted on Posted onNovember 29, 2019January 11, 2020By cjose050

Have you ever seen an ad and thought to yourself, “Man. This is a terrible ad”. I’m sure we all … Read MoreMarketing Experiments: Copy Testing

Marketing Housekeeping: Data Cleaning

Marketing Housekeeping: Data Cleaning

Posted on Posted onNovember 22, 2019January 11, 2020By cjose050

We routinely perform housekeeping tasks in many different aspects of our lives whether it be cleaning out the closet, deleting … Read MoreMarketing Housekeeping: Data Cleaning

Another One?! A Guide to A Painless Survey

Another One?! A Guide to A Painless Survey

Posted on Posted onNovember 16, 2019January 11, 2020By cjose050

Let’s be honest by taking off our marketer hats and putting on our consumer hats: We all hate receiving surveys. … Read MoreAnother One?! A Guide to A Painless Survey

Social Media Platform Utilization

Social Media Platform Utilization

Posted on Posted onNovember 9, 2019January 11, 2020By cjose050

What is a Platform? HubSpot defines a platform as, “a way to create networks (versus products or services). They are … Read MoreSocial Media Platform Utilization

The Expert’s Opinion: Why Content is Everything in Digital Marketing

The Expert’s Opinion: Why Content is Everything in Digital Marketing

Posted on Posted onNovember 9, 2019January 11, 2020By cjose050

According to brandwatch.com, the average daily time spent on social media is 142 minutes per day. With just one click, the … Read MoreThe Expert’s Opinion: Why Content is Everything in Digital Marketing

6 Research Interview Tips

6 Research Interview Tips

Posted on Posted onNovember 8, 2019January 11, 2020By cjose050

Many people become intimidated at the mere thought of participating in an interview, let alone conducting one. When it comes … Read More6 Research Interview Tips

Integrated Marketing Communications Through the Customer Journey

Posted on Posted onNovember 2, 2019November 2, 2019By cjose050

Need Recognition In order to begin the process of integrated marketing communication, it’s important for the consumer to identify a … Read MoreIntegrated Marketing Communications Through the Customer Journey

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